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There is a stark difference between Good Knight and other brands
in this category. Every other brand talks of killing mosquitoes; Good Knight
feels it simply needs to state that it protects against them.This non-violence,
in a manner of speaking, is at the heart of its brand values. The brand sees
itself as a safe, gentle, effective, dependable and unobtrusive protector in
complete harmony with the housewife - and her home.