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This shampoo contains real beer which is famed to have excellent conditioning properties. Use Park Avenue Beer Shampoo regularly to leave your hair bouncy, shiny and full of volume. Frothy goodness for soft, silky hair naturally.Get smooth, lustrous tresses with Park Avenue Beer Shampoo. An effective and rejuvenating shampoo that softens your hair and stimulates growth it is formulated with beer as an active ingredient.Park Avenue Beer Shampoo cleanses the scalp and conditions your hair effectively.